Rafaela Beldie's profile

Viva Credit - "Blah-Blah-Blah" / 2015


Blah Blah Blah!
The concept proposal of the 2015 campaign for Viva Credit (a company that offers quick loans) was built around the "sour grapes" situations. Many of these invented reasons - which are trying to explain why you do not need something which you actually do - are in fact elaborated "blah-blah-blah-s".

We tried to find the funny ones, and reveal the little lies beneath.
"Blah-blah-blah / How much money do you need" was the line which makes you admit that you need the money. And Viva Credit is here to help.

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OOH


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Viva Credit - "Blah-Blah-Blah" / 2015
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Viva Credit - "Blah-Blah-Blah" / 2015

► Copywriter: Rafaela Beldie ● Ilustratii: ID-Works (gettyimages.com) Creative Director: Serban Alexandrescu ● Agentie: Headvertising

Published: